The Launch of Google Vids: A New Era in Video Creation
On November 7, 2024, Google officially launched its groundbreaking AI-powered video generator, Google Vids. This innovative tool is being gradually introduced to users of Google Workspace, and full accessibility is anticipated within the next couple of weeks. Integrated within Google Workspace’s extensive suite, Google Vids is available for select editions, such as Business Standard and Plus, Enterprise Standard and Plus, and Education Plus, provided users have the Gemini add-on.
Features and Technology Behind Google Vids
Google Vids utilizes the powerful Gemini AI model, which significantly enhances the video creation process by generating storyboards, suggesting scenes, and offering content recommendations. The feature helps users by providing a myriad of options, including stock media, text, scripts, and background music, rendering this tool a comprehensive solution for video creators.
User flexibility is at the core of Google Vids, with diverse features, such as customizable templates, available to kickstart the video-making process. Using the Help me create feature, users can convert Google Docs or simple user prompts into editable video storyboards. The tool further allows for personalization with additional animations, transitions, and personal media uploads directly from Google Drive or Photos.
One of the standout characteristics of Google Vids is its AI-powered voiceover functionalities. Users have the choice of using preset AI voices or recording their voice, facilitated by a teleprompter feature which supports English. The teleprompter uses Gemini’s read-along and rolling capabilities to ensure an easy and seamless recording process.
Collaboration and Practical Applications
Google Vids champions collaboration with tools enabling users to work on projects in real-time. Sharing projects securely is simplified, echoing the ease of use found in other Google Workspace tools like Docs and Slides. For various professional sectors, such as customer service, learning and development, and marketing, Google Vids promises to be invaluable. It facilitates the creation of company updates, training materials, meeting recaps, and campaign summaries, making it a versatile tool for businesses.
Currently, Google Vids offers free access to its AI-powered features, including the Help me create tool and AI voiceovers, until December 31, 2025. After that period, usage limits may come into effect, which could influence users’ accessibility to these advanced features. Additionally, the tool is optimized for use on Chrome, Firefox, and Edge (on Windows devices only), though it supports other browsers to varying degrees.
